WWE’s WrestleMania event is known as the Super Bowl of sports entertainment. Even without any matches announced, the brand’s strength was evident as more than 90,000 tickets were sold for next year’s WrestleMania 40 in Philadelphia. This impressive feat occurred just one day after ticket sales began.
The ticket sales for WrestleMania 40 surpassed the previous total gross record set by WrestleMania 39, reaching a staggering $21.6 million. This significant achievement solidifies WWE’s dominance in the live event space.
The recent success of SummerSlam, which generated $8.5 million in ticket sales, further demonstrates the growing popularity of WWE’s events. SummerSlam now holds the record for the highest ticket sales among all non-WrestleMania events.
WrestleMania 40 will be held on April 6 and April 7, 2024, and WWE has maintained its two-day format since successfully transitioning to it during the COVID-19 pandemic in 2020. Similar to how NFL fans travel from all over for the Super Bowl, wrestling fans make a weekend out of attending WrestleMania. They engage in meet and greets with wrestlers, purchase exclusive merchandise, and explore historical wrestling artifacts before enjoying the main event.
Over the years, WrestleMania has established itself as a highly anticipated event by building up the value of its brand. By incorporating storylines, celebrities, surprises, and extravagant flair, WWE delivers an unforgettable experience for its devoted fans. The consistency and quality of the event allow fans to confidently purchase tickets well in advance, even without knowing the specific matches.
As part of its marketing strategy, WWE has leveraged the popularity of its top wrestlers to promote WrestleMania ticket sales. These efforts include appearances in Philadelphia and collaborations with the NFL’s Philadelphia Eagles. Fans can stay connected through WWE’s active presence on various social media platforms.
