Bill Gates believes that the backlash against Dylan Mulvaney has come to an end. The co-founder of Microsoft, who is a multibillionaire, has recently purchased $95 million worth of stock in Anheuser-Busch. This move comes as the company’s stock has been affected by the controversy surrounding its partnership with Bud Light and the transgender influencer. According to a report on KOMO, a Seattle ABC affiliate, Mr. Gates made this investment through the Bill & Melinda Gates Foundation, acquiring 1.7 million shares of the beer giant’s stock.
Over the past year, Bud Light has faced significant challenges since releasing a special commemorative can to celebrate Ms. Mulvaney’s gender transition. This move has led to a decrease in sales for the brand, a loss in stock value for the parent company, and the resignation or leave of multiple marketing executives. Additionally, the brand has been subjected to frequent boycotts and demonstrations of public contempt. As a result, Modelo has now become the highest-selling beer in the U.S., taking over Bud Light’s long-held position.
In recent months, Bud Light has shifted its brand marketing and public contests to focus on male-oriented partnerships such as the NFL and the Professional Fighters League.
If the Bud Light backlash has indeed subsided and Anheuser-Busch’s stock has reached its lowest point, Bill Gates stands to potentially make millions from this investment.
