ORLANDO, Fla. — The Orlando Magic rebranded their enviornment as Kia Heart on Wednesday, a change that ends the constructing’s 13-year run of being referred to as Amway Heart.

The transition to the brand new identify has been underway for a while; by the revealing Wednesday morning, the Kia emblem was already in place on one of many banners that hangs over the court docket, plus on the basket stanchions. Safety staff had new vests with the emblem and staff had been being given new swipe entry playing cards with the constructing’s new identify.

Phrases of the brand new naming rights deal weren’t disclosed; the cope with Amway, when initially introduced, was value about $4 million per 12 months. The primary occasion beneath the brand new identify is a recreation between the Magic and Miami Warmth on Wednesday night time.

“The Orlando Magic and Kia America have been proud companions for a number of years and we share within the pleasure of Kia’s success and development,” Magic CEO Alex Martins stated. “We stay up for our expanded partnership which permits Kia to drive its model ahead and ship a direct, impactful message to our fan base and past utilizing the facility of the NBA.”

Kia and the NBA have partnered for many years. The automaker is the presenting sponsor of a number of league awards, has offers with a minimum of 13 totally different franchises – the one with the Magic has been in place for about 15 years – and helped present an iconic second when Blake Griffin jumped over a Kia throughout the dunk contest on the 2011 All-Star weekend.

Amway has had apparent ties with the Magic for the reason that group’s inception. The group was initially owned by Richard DeVos, one among Amway’s co-founders. DeVos died in 2018; his household nonetheless owns and controls the NBA group.