“Our Georgia website stays actually vital to us,” Rivian’s chief government, R.J. Scaringe, mentioned at an occasion on Thursday the place he unveiled two new sport-utility automobiles. “It’s core to scaling throughout all these automobiles.”

One of many S.U.V.s, known as the R2, is a five-passenger car that’s anticipated to be out there within the first half of 2026. Initially, the R2 was alleged to be the primary car produced in Georgia. Shifting manufacturing to Regular, Unwell., the place the corporate has an working manufacturing unit, will enable Rivian to start delivering the car to prospects sooner, Mr. Scaringe mentioned.

The R2 may have a beginning value of about $45,000, he mentioned, which is $30,000 lower than its bigger S.U.V., the R1S. The R2, Mr. Scaringe mentioned, “combines functionality, efficiency, utility, storage, performance in a means that we expect actually suits with an enormous buyer want.”

Rivian additionally launched the R3, a compact S.U.V., and a high-performance model of that car, the R3X. The corporate didn’t say when or the place these fashions could be produced.

Delaying development of the brand new manufacturing unit is a setback for Georgia and its governor, Brian Kemp, a Republican, who had promoted the development as the most important financial improvement challenge within the state’s historical past. Rivian had mentioned it anticipated the plant to create 7,500 jobs and ultimately produce 400,000 automobiles a 12 months.